My career has included L’Oréal in Korea and at its international headquarters in Paris, as well as senior marketing and management roles in Asia. That international background strongly influences the way I explain Korean language and culture.

Korean often becomes much harder after the beginner stage. Learners may recognise expressions from K-dramas and K-pop and know hundreds of words, yet still struggle to understand why one grammar form works and another does not, or how politeness, register and cultural context change meaning.

This is where precise explanation matters. When necessary, I can explain difficult grammar, vocabulary or cultural nuance clearly in French or English, while keeping Korean at the centre of the learning process.

Many native-speaker tutors are excellent conversation partners, but not all are formally trained or certified to teach Korean as a Foreign Language. And even qualified teachers may not always be able to provide a precise French- or English-language explanation when an intermediate learner needs it.

My approach is therefore structured but alive: pronunciation, grammar, vocabulary, sentence patterns, politeness levels and cultural context are learned together.

Learn Korean accurately. Understand why it works. Enjoy the process enough to keep going.